Anjana Om Kashyap Gets Trolled When India Today Tries To Give Competition To Arnabs Republic TV

As Arnab Goswami’s new venture Republic gets ready to go on air in a few weeks’ time or less, there is a primetime revamp happening across English news channels, and India Today Group played their cards in a manner which very few in the industry would have expected. Their answer to Arnab’s wild popularity and high-energy pre-launch branding isn’t to bring on board one of the usual suspects, but to capitalise on one of their own from the Hindi news channel Aaj Tak – Anjana Om Kashyap.

And ITG has announced this in style – by putting up a guerilla-marketing style hoarding just beside one of Republic’s. In the India Today banner, as you can see below, Anjana looks straight into the camera, with the tagline ‘Reached and Waiting’, a response to Arnab’s ‘With you soon.’

But Twitterati is finding India Today’s tagline off the mark.